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English (Hong Kong)
Our response to COVID-19. Learn more.
The Clearance Event: HK$2,000 OFF any mattress or bed. Ends November 3.
HK$2,000 OFF any mattress or bed. Ends November 3.
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About us

Who we are

Proudly Canadian, our founders have dedicated their decades long careers pursuing what they love most: building customer-centric, product-focused brands.

Having worked extensively in the Asia Pacific region and led one of North America’s leading furniture retailers, our founding team’s deep industry expertise allows us to provide you with best-in-class home furnishing designs that are priced to wow.

Our Co-Founder’s son, Noah, is the inspiration behind the name of our brand. The name’s meaning, “to comfort”, not only shapes our designs but perhaps more importantly, defines how we want our customers to feel.

Noa founders

What we believe

We believe that everyone, everywhere should love their home. And for us, making it easier for you to do so is what matters most to us. Our philosophy of building a business that is truly sustainable has defined how we operate everyday: everything we do is in service to what is best for you.

We value designing exceptional products, offering honest pricing and most importantly, providing you with a shopping experience that is
as enjoyable as it is practical.

What we believe

How we do it

Our direct-to-consumer approach allows us to reimagine how we all shop for home furnishings. Designs are exclusively created by our own team and expertly crafted by leading manufacturers with whom we have worked with for over a decade.

Our products use only the best materials and are built to last – whether ethically sourced, FSC certified wood, LiveSmart performance fabrics or OEKO Tex / REACH certified, premium foams.

We skip costly distribution and middleman markups to deliver you high styles at incredibly affordable prices. So have a look, and find your forever pieces that will grow with you as your style and spaces do.

How we do it
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